The Great Equalizer

Seth Godin has a great post today about how he was treated by an Amazon merchant. He's right, the Web really is the great equalizer. Small businesses have an opportunity to shine online, but sometimes they still rest on their weaknesses. It's impossible to beat the big guys on price, so when someone gives you a shot, give them a reason to come back. It may be the only chance you'll get to create a long-term customer.