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« Click Fraud | Main | Google's Long-Term Thinking »
Tuesday
Oct122004

Boudreaux's Butt Paste

Among today's Yahoo Daily Picks , here's a great example of what an interesting product name can do. From the ingredients, it sounds very similar to Desitin. With a name like "Butt Paste," though, it's a far more interesting purchase.

It's the perfect buzz-marketed product. How could you not talk about it?

I can't imagine anyone using it on oral lesions , though.

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